Users will soon have a fresh option that enables them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the company announced that it now features in excess of 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread release. This development aligns with a surge in content created by AI, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing channels on another major platform primarily display content made by AI. A significant portion of this material is classified as “AI slop”, a term for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to increase or decrease of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, over 100 million media items are submitted to the platform daily, making clips made by AI a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the amount of AI-generated videos they see by using the “manage topic” feature in the platform and selecting the AI content topic. Other topics that are already be modified under the tool encompass current affairs, style, aesthetics, and dance.
Content Labeling and Policies
Its policies require content makers to identify lifelike AI-made content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic AI video that is not labeled can be deleted under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated label to content made using its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This action is intended to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2m awareness program for experts and organizations to develop learning resources about responsible artificial intelligence. This project will benefit non-profit groups specializing in training computer science.
Content Safety Approach
The platform has defended its moderation strategy, during controversy over plans to cut jobs for numerous safety staff in the UK. The company is expected to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it is viewed by people. TikTok reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
